WAP hitmaker Cardi B has been announced as the face of Balenciaga's winter 2020 collection, posing on artificial grass surrounded by children's toys in the self-produced campaign, shot during lockdown.

The campaign 'situates the products where they will eventually end up: in closets, bedrooms, and backyards', aiming to 'bridge the gap between fantasy and experience' by showcasing the collection 'from the comfort and confinement of a familiar place'.